Beyond Search: Google: Making Search Better. But What Does Better Mean?. “I read a darned interesting (no, not remarkable, just interesting) article called ‘The Google Exec in Charge of Designing Search: “There’s Always This Internal Debate about How Much Functionality Should We Add”‘. At first, I thought this was an Onion write up, but I was wrong. The article is a serious expression of the ‘real’ Google. Now the ‘old’ and now ‘unreal’ Google is not applicable. That’s why I thought the write up was like the content I present in HonkinNews.” Stephen E. Arnold pan-fries Google.