Search Engine Land: Google Now is dead, long live ‘the feed’

Search Engine Land: Google Now is dead, long live ‘the feed’. “Google Now was launched at Google I/O in June 2012. It was part of a package of updates and UI changes for mobile search, which included a female-voiced mobile assistant to compete with Apple’s Siri. Google Now was initially a way to get contextually relevant information based on location, time of day and your calendar. It evolved to become much more sophisticated and elaborate, with a wide array of content categories delivered on cards. For a time it was being called ‘predictive search,’ although that term has faded.”