Facebook always wins: Data shows publishers are buying far more Facebook traffic (Digiday)

Digiday: Facebook always wins: Data shows publishers are buying far more Facebook traffic. “Publishers may have bones to pick with Facebook over declining organic reach and monetization issues. But that hasn’t stopped them from buying a lot more traffic from the platform lately. According to analysis of over 1 million dark posts, or paid posts targeted at a specific audience segment on a platform, shared by more than 400 publishers, the average number of paid monthly impressions from Facebook over the past 18 months has more than doubled, according to Keywee data.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s