The Verge: Instagram Is Pushing Restaurants To Be Kitschy, Colorful, And Irresistible To Photographers

The Verge: Instagram Is Pushing Restaurants To Be Kitschy, Colorful, And Irresistible To Photographers. “When it came time to design their first restaurant, Media Noche, San Francisco entrepreneurs Madelyn Markoe and Jessie Barker found themselves lacking inspiration. Their designer had asked them for ideas and they felt like ‘deer in headlights.’ Ultimately, Markoe says, they came up with a single instruction: ‘We wanted to be Instagrammable.'”