Search Engine Journal: When, Where & How to Listen to Google

Search Engine Journal: When, Where & How to Listen to Google . “Listening to Google is a bit like listening to your parents when you’re 17 – there’s some wisdom in their words (or so they keep telling you) but their ideas on what’s right and wrong and how to get the job done don’t necessarily match up with your own. To reinforce the similarity, Google generally presents the best version of themselves and how they want you to see them and then asks you to live up to that standard with total disregard to reality. So how do you know when to trust their advice?” Nice overview!

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