AdvertisingAge: Nielsen Adds Hulu and YouTube to TV Ratings, but GRPs Won’t Likely Follow

AdvertisingAge: Nielsen Adds Hulu and YouTube to TV Ratings, but GRPs Won’t Likely Follow. “TV networks will be able to reclaim some of the viewing that’s shifted to Hulu and YouTube’s streaming TV services under a deal announced Tuesday to include their audiences in Nielsen’s commerical ratings — the currency in which ad buyers and sellers transact.”

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