Phys.org: Where there’s fire, there’s smoke—and social media

Phys.org: Where there’s fire, there’s smoke—and social media. “When people see smoke on the horizon, what do they do? Besides (hopefully) calling fire authorities, they post to social media, of course. The fact that people reliably flock to social media to discuss smoke and fire was the inspiration for a new study by Colorado State University atmospheric scientists. Driven to innovate ways to improve the air we breathe, the scientists have shown that social media, Facebook in this case, could prove a powerful tool.”