Michigan State University: Why is Facebook so Hard to Resist?

Michigan State University: Why is Facebook so Hard to Resist?. “Why is social media such a hard habit to break? Because it makes us feel good, said Michigan State University’s Allison Eden, assistant professor in the Department of Communication. She and researchers from Vrije Universiteit Amsterdam and Radboud University Nijmegen, The Netherlands, conducted two studies of frequent and less frequent Facebook users.”