Quartz: Students are now being told whether they got into university through Snapchat

Quartz: Students are now being told whether they got into university through Snapchat. “Snapchat is no longer a mere photo-messaging platform for idle teenagers; it’s a powerful marketing tool for retailers, a strategic branding method for celebrities, a megaphone for messaging for politicians and startups. And Snapchat’s latest adoption base? Colleges.”

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