Advertising Age: Facebook Cracks Down on ‘Fat-Finger’ Accidental Ad Clicks

Advertising Age: Facebook Cracks Down on ‘Fat-Finger’ Accidental Ad Clicks. “Facebook wants to fix the pile-up of ‘fat fingers’ and hair-trigger mobile ads that lead to unintended clicks. The company has decided to stop charging advertisers in its Facebook Audience Network if a person clicks on a mobile ad but backtracks within two seconds. That’s a telltale sign of an accidental click, according to Brett Vogel, Facebook’s product marketing manager.”

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