Advertising Age: Not Even Twitter Knows When Brands Should Stop Tweeting

Advertising Age: Not Even Twitter Knows When Brands Should Stop Tweeting. “Twitter has never really been for people who shy away from politics and news, and the sometimes-harsh landscape has been a drag on its expansion. Just as its relevance was being reaffirmed daily by the ultimate power user, the president of the United States, user growth last quarter declined in the United States from a year earlier and stalled worldwide. Ad revenue fell as well.”

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