Ars Technica: Supreme Court asked to nullify the Google trademark

Ars Technica: Supreme Court asked to nullify the Google trademark. “Is the term ‘google’ too generic and therefore unworthy of its trademark protection? That’s the question before the US Supreme Court…. What’s before the Supreme Court is a trademark lawsuit that Google already defeated in a lower court. The lawsuit claims that Google should no longer be trademarked because the word ‘google’ is synonymous to the public with the term ‘search the Internet.'”