Digital Trends: NBC Jumping On The Snapchat Train With Original Content

Digital Trends: NBC Jumping On The Snapchat Train With Original Content. “… in addition to adding new content for existing shows, NBC has also decided to launch programming that is entirely exclusive to Snapchat, like its show Stay Tuned. First debuted in July, the twice-daily headline news show features around four to five news stories focusing on the day’s most important events. And thus far, it looks to be doing very, very well. According to NBCU, over 40 percent of Stay Tuned’s viewers are watching at least three times a week, and the show already boasts 29 million unique viewers. As TechCrunch points out, that’s about three times the number of viewers who watch NBC Nightly News with Lester Holt. “