Engadget: Google tests tools that encourage you to pay for news

Engadget: Google tests tools that encourage you to pay for news. “It’s no secret that Google and conventional news outlets have a fraught relationship, and that’s in no small part due to the problems publishers have turning Google searchers into paying customers. Why subscribe when you just read an article for free? It might soon give you more incentives to sign up, though. The company is conducting tests with the New York Times and Financial Times that would encourage and streamline subscriptions. They’re not necessarily good if you prefer free news, but they might influence your decision if you’re sitting on the fence.”