Wall Street Journal: Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard

Wall Street Journal (and apparently not paywalled; I could read the whole thing): Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard. “Alphabet Inc.’s Google is issuing refunds to advertisers for ads bought through its platform that ran on sites with fake traffic, people familiar with the situation said, as the company develops a tool to give buyers more transparency about their purchases. In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with invalid traffic, known in the industry as ‘ad fraud.’ The ads were bought using the company’s DoubleClick Bid Manager.

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