BBC News: YouTube football team Hashtag United ‘living the dream’

BBC News: YouTube football team Hashtag United ‘living the dream’. “The squad is a group of mates, most of whom have day jobs off the pitch which have nothing to do with sport. And yet they have toured the US, Serbia, Ireland and Jersey, had their own kit custom-made by sportswear giant Umbro and average 700,000 views per match. They’ve also played at the UK’s top stadiums including Wembley and the Etihad, as well as the O2 Arena and Everton’s training ground. And it’s all thanks to a carefully crafted presence on YouTube.”

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