New York Times: In Social Media Era, Selfies Are the New Tupperware Party

New York Times: In Social Media Era, Selfies Are the New Tupperware Party. “The pitch comes in the form of before and after photos posted to Facebook or Instagram by a woman you know. The focus is on her eyes, specifically her eyelashes, which at first appear ordinary and untouched — a stark contrast from a picture taken weeks later, when they look long and thick. Mascara magnifies the effect in another snapshot. Reach out, the captions enthuse, if you want in!”

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