The Next Web: Fake followers are ruining influencer marketing

The Next Web: Fake followers are ruining influencer marketing. “With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit?… Let’s face the truth. The massive fan following of our favorite celebrities, politicians and the myriad of social influencers seem to have aren’t legit. Plus, you can always ‘buy’ followers to retweet, like, share or do whatever on social media to make you look popular.”

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