National Law Journal: FTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last

National Law Journal: FTC’s First Action Against a Social Media ‘Influencer’ Might Not Be Last. “This week, the FTC brought its first enforcement action against an influencer—and took the opportunity to issue new guidance for disclosing the business relationships behind promotional social media posts. The FTC targeted Trevor ‘TmarTn’ Martin and Thomas ‘Syndicate’ Cassell, co-owners of the online gambling service CSGO Lotto, who allegedly endorsed the company without disclosing their joint ownership of it. According to the FTC, Martin and Cassell enjoy wide followings in the online gaming community and paid other well-known influencers thousands of dollars to promote their online gambling service on YouTube, Twitter and Facebook without requiring them to disclose the business deals behind the posts.”