Arizona State University, which I must say is doing some interesting research: Research team discovers that cooperation, competition are different motivators. “China’s largest recipe-sharing platform needed a carrot to motivate more content from users, and research from a team of Arizona State University professors was able to pinpoint what works. A new study by faculty in the W. P. Carey School of Business found that specific kinds of notifications could elicit more content from the app users — and that there are differences between men and women. Feedback that promoted a message of helping others prompted women to contribute more content, while men were more likely to respond to competitive messages.” Oh boy, the headline and the excerpt make this sound boring. It isn’t. Go read.