Inc: This is Why Facebook Engagement is Falling for Brands and Publishers

Inc: This is Why Facebook Engagement is Falling for Brands and Publishers. “Businesses have relied on Facebook as a vehicle for customer engagement for years. The social media outlet entered the world like a majestic unicorn, helping brands and publishers rocket into stardom thanks to how easy it is to reach out to others using the site. But, recent numbers show that this beautiful, shining creature isn’t as magical as it once when it comes to engagement. In fact, the average number of engagements fell from 340 to 264 in just the first six months of 2017.”