TechCrunch: Yext looks to help businesses make their information more searchable by machines

TechCrunch: Yext looks to help businesses make their information more searchable by machines. “Yext, which went public earlier this year, said it is launching a feature called knowledge tags to help businesses make their websites and information more accessible to crawlers and other kinds of query services. It works by storing all the, well, ‘knowledge’ of a business — like its products and features — on Yext and helping their websites be more searchable by engines. That’s going to be important as website usage becomes less and less important over time and people access the Internet in different ways.” Walled garden? Walled data repository? I’m not sure how to unpack this…

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