Exclusive: Google offers to treat rivals equally via auction – sources (Reuters)

Reuters: Exclusive: Google offers to treat rivals equally via auction – sources. “Google has already been fined a record 2.4 billion euros ($2.9 bln) by the European Commission for favoring its own service, and could face millions of euros in fresh fines if it fails to treat rivals and its own service equally. In its proposal submitted to the European Commission on Aug. 29, the company said it would allow competitors to bid for any spot in its shopping section known as Product Listing Ads, the sources said.” I was so taken aback at this proposed “solution” that I started wondering if Google was trying to troll the entire EU.