Search Engine Land: The trouble with ‘Fred’

Search Engine Land: The trouble with ‘Fred’ . “Right now, the Google spokespeople who primarily communicate with SEOs/webmasters are Gary Illyes and John Mueller. This is not a critique of them, as they communicate in the way Google has asked them to communicate. Indeed, they have been very helpful over the past few years. Mueller holds Webmaster Central Office Hours Hangouts to help answer questions in long form. Illyes answers similar questions in short form on Twitter and attends conferences, where he participates in various AMA (Ask Me Anything) sessions with interviewers. All this is helpful and appreciated… but unfortunately, it is not the same.” Spot. On.