Texas Tech University: Researchers Analyze Snapchat Users For Motivation, Interest In Medium

Texas Tech University: Researchers Analyze Snapchat Users For Motivation, Interest In Medium. “In a world where people struggle with a seemingly diminishing attention span, Snapchat could be the best form of communication. Posts last just 10 seconds. That’s it. No deep thoughts or analytical narrative to the posts. Quick, simple and move on to the next topic. But a study by Texas Tech University associate professor Narissra Punyanunt-Carter, graduate student J.J. Delacruz and alumni Jason Wrench in the College of Media & Communication shows the interest and popularity of Snapchat goes beyond just its simplicity.”