Selfie Factories: The Rise Of The Made-for-Instagram Museum (Wired)

Wired: Selfie Factories: The Rise Of The Made-for-Instagram Museum. “WHEN THE MUSEUM of Ice Cream opened in New York in 2016, it was more a temporary curiosity than a rival to, say, the Whitney Museum of American Art, which stood just across the street. The walls were painted a soft shade of millennial pink. In one room, ice cream cones hung like pendant lights. There was a giant ice cream sandwich swing. And a sprinkle pool. Even the museum’s co-founders, Maryellis Bunn and Manish Vora, often wore some shade of bubblegum pink around the museum as if they, too, were on display.
One year and three cities later, the Museum of Ice Cream has graduated to cult status on Instagram.”