Gizmodo: Google Swears It Didn’t Nerf Giphy In Search After Exec Bragged ‘We Own Happy Birthday Now’

Gizmodo: Google Swears It Didn’t Nerf Giphy In Search After Exec Bragged ‘We Own Happy Birthday Now’. “On October 3rd, the founders of the GIF search engine Giphy were riding high. A cover story in Fast Company chronicled the company’s rise to power and execs were spouting off about their dominance. One claimed that Giphy’s hold on search results is so strong ‘we own happy birthday now.’ The next day, the company’s search traffic fell off a cliff.”

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