The Conversation: Solving the political ad problem with transparency

The Conversation: Solving the political ad problem with transparency. “Almost all the content and advertising on the internet is customized to each viewer. The impact of this kind of content distribution on the 2016 election is still being explored. But, we can certainly say that the campaigns used this to say different things to different people without having to worry about accuracy. Addressing this problem by having people screen ads is impractical and legally questionable. A more straightforward solution based on current disclosure laws is being discussed in Congress: Increase transparency by having digital media platforms post all ads on a web page that everyone can view.”