Forbes: How To Engage Your Facebook Live Audience

Forbes: How To Engage Your Facebook Live Audience. “Why is Facebook Live worth mastering? Every week, when [John] Haydon reviews Facebook Insights for his page, Facebook Live video is ‘hands down’ the most popular content he publishes. The broadcasts also result in a regular weekly spike of signups for his email list, which he promotes as the best way of finding out about future programs. In addition, he can download the replay recordings from Facebook as MP4 files and edit them, pulling out excerpts to publish as separate videos. So if he did a Facebook Live on ‘3 Things You Need to Know’ about topic X, each of the three things could become its own video.”