MIT Technology Review: How Tweets Translate into Votes

MIT Technology Review: How Tweets Translate into Votes. “The role of Twitter in politics has never been more prominent. President Obama, sometimes called the first social-media president, clearly outperformed his rivals in terms of popularity and output. President Trump also uses Twitter, albeit more controversially, to drive debate, air grievances, and set policy. Clearly, social media plays a major role in political discourse. Many politicians send hundreds or thousands of messages during election campaigns and invest considerable resources into their social-media presence. And that raises an interesting question. Does this effort translate into votes?”