BuzzFeed: Facebook’s 2016 Election Team Gave Advertisers A Blueprint To A Divided US

BuzzFeed: Facebook’s 2016 Election Team Gave Advertisers A Blueprint To A Divided US. “During the 2016 election season, Facebook provided political advertisers with a targetable breakdown of a fractured United States, which could’ve been used as a blueprint for exploiting the country’s divisions. According to a political advertising sales pitch obtained by BuzzFeed News, Facebook carved the US electorate into 14 segments — from left-leaning ‘youthful urbanites’ to a pro-NRA, pro–Tea Party group it bizarrely labeled as ‘the great outdoors.’ It detailed their demographic information — including religion and race in some cases — and offered them to political advertisers via Facebook’s sales teams. For advertisers using Facebook’s self-serve platform, the segments could be reached by purchasing larger bundles ranging from ‘very liberal’ to ‘very conservative.'”

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