Digital Trends: REI launches new search engine to help us #OptOutside on Black Friday

Digital Trends: REI launches new search engine to help us #OptOutside on Black Friday
. “…the retail giant will launch a new experiential search engine that is expected to go live on its website Thanksgiving weekend. A preview of this new tool is available now, but in a nutshell it will allow users to search for outdoor activities based on a specific location, type of activity, or a hashtag. The search feature is meant to inspire more people to get outdoors by collecting and displaying images from Instagram posts from anyone who uses the #OptOutside hashtag.”