BuzzFeed: Twitter Offered Russian TV Network 15% Of Its Total Share Of US Elections Advertising

BuzzFeed: Twitter Offered Russian TV Network 15% Of Its Total Share Of US Elections Advertising. “Twitter wanted RT to spend big ahead of the 2016 US election, offering a significant portion of its election-related ad inventory in return. The social media company offered the Russian state–owned television network up to a 15% share of voice (‘SOV’) on US election advertising — or the percent of all ads run on that topic — for $3 million.” My jaw, it is on the floor.

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