Newswise: Want to Lose Weight? Snap That Selfie, Set That Goal, Share with Others

Newswise: Want to Lose Weight? Snap That Selfie, Set That Goal, Share with Others. “About those before and after selfies and public declarations of hitting the gym? New research co-authored by Dr. Sonya A. Grier, professor of marketing in the American University Kogod School of Business, confirms these announcements and progress updates are useful for the achievement of weight and fitness goals. ‘Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment,’ published in the Journal of Interactive Marketing, examines the role of virtual communities and public commitment to setting and weight loss goals.”

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