Salon: Twitter is not that important

Salon: Twitter is not that important. “If a tree falls in the forest and no one’s around to tweet about it, does it make a sound? Physics says yes; the digerati may disagree. Call it Twitter Supremacy: the idea that one’s Twitter following, habits and adroitness at manipulating public opinion via the microblogging site are the sole indicators of success. Too many of us are guilty of believing this aphorism; this is self-evident on the site itself, where power-users and trolls alike revel in mocking each other for not having very many Twitter followers, or having fewer than they do. Lately, the insult du jour is to mock someone’s ‘ratio’ — Twitter slang for a post’s proportion of replies to likes, a high ratio being supposedly indicative that the tweet is making people mad rather than engaged.”