Bloomberg: Mashable Is Close to Sale to PCMag Publisher Ziff Davis

Bloomberg: Mashable Is Close to Sale to PCMag Publisher Ziff Davis. “Ziff Davis, the digital media unit of J2 Global Inc., is close to an agreement to buy the struggling online news publisher Mashable Inc., according to people with knowledge of the matter. A deal with Ziff Davis would offer Mashable a financial lifeline to continue its foray into video, a more costly endeavor than the written journalism that marked the company’s earlier years. “