The Verge: Google will stop letting sites use AMP format to bait and switch readers

The Verge: Google will stop letting sites use AMP format to bait and switch readers. “Google today announced a forthcoming update to its Accelerated Mobile Pages, or AMP, web format that aims to discourage website owners from misusing the service. The company says that, starting in February 2018, AMP pages must contain content nearly identical to that of the standard page they’re replicating.”