TechCrunch: Snapchat seeks salvation in long-form and “hands-on” AR ads

TechCrunch: Snapchat seeks salvation in long-form and “hands-on” AR ads. “Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s shown to everyone in a given country, and Augmented Reality Trial ads that let people play with an AR version of a product overlaid on the world around them.”

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