Dina Chang at Iowa State University: Gratifications associated with Snapchat usage among young people: Uses and gratifications analysis

From Dina Chang at Iowa State University: Gratifications associated with Snapchat usage among young people: Uses and gratifications analysis. “Social media has become an everyday media diet for media users, especially young generations. Previous studies have focused on the use of Facebook and Twitter, but there is a dearth of research on newer social media such as Snapchat despite its fast growth and adoption in recent years. This study applies the uses and gratifications approach to Snapchat in order to identify what activities younger users are likely to do while using Snapchat, to investigate what kinds of gratifications are associated with Snapchat usage among young people, as well as to test whether there are gender differences in gratifications of Snapchat usage.”