Demographic Research: Using Twitter data for demographic research

Demographic Research: Using Twitter data for demographic research. “Social media data is a promising source of social science data. However, deriving the demographic characteristics of users and dealing with the nonrandom, nonrepresentative populations from which they are drawn represent challenges for social scientists. Given the growing use of social media data in social science research, this paper asks two questions: 1) To what extent are findings obtained with social media data generalizable to broader populations, and 2) what is the best practice for estimating demographic information from Twitter data?” The paper itself is a freely-available PDF.