TechCrunch: Facebook opens AR platform and ‘World Effects’ to all developers

TechCrunch: Facebook opens AR platform and ‘World Effects’ to all developers. “Facebook is trying to close the augmented reality gap with Snapchat with the help of an army of third-party developers. Today, eight months after debuting its Augmented Reality Camera Effects platform and AR Studio tool at F8, Facebook is allowing all developers to start building AR experiences for its Facebook Camera. That includes ‘World Effects’ — Facebook’s copy of Snapchat’s World Lenses — that augment your environment with 3D objects rather than just your selfies.”

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