Digiday: Facebook plans to stop paying publishers to make news feed videos

Digiday: Facebook plans to stop paying publishers to make news feed videos. “Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers every month to produce on-demand and live videos for the news feed. Under the deals, most of which are set to expire by the end of the year, content providers were required to produce a minimum number of minutes per month in order to get paid by Facebook. This included both on-demand and live videos. Additional requirements stated that on-demand videos had to be at least 90 seconds long, and live videos had to be at least six minutes long — the minimum requirements under which Facebook could test mid-roll ad breaks within those videos.”

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