Phys.org: Companies turn your Facebook friends into a sales force

Phys.org: Companies turn your Facebook friends into a sales force. “Unsolicited calls and face-to-face pitches once defined multilevel marketing—a $35-billion industry that recruits an ever expanding network of independent distributors to sell their products rather than rely on bricks-and-mortar stores. Instead, today’s generation of multilevel marketing brands including Rodan + Fields, Stella & Dot and LipSense are often discovered on social media platforms such as Facebook, which gives distributors instant access to a vast network of potential customers and recruits with the swipe of a finger.”

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