The Guardian: Death of magazines ‘overplayed’ as titles bid to fight Facebook effect

The Guardian: Death of magazines ‘overplayed’ as titles bid to fight Facebook effect. “‘It is too early to call the death of magazines,’ said Adam Smith, a director at WPP-owned Group M. ‘The decline in ad investment is disproportionate to the loss of magazine circulation. This is regrettable and probably not based on the evidence. The single biggest factor [in magazine ad decline] is probably the growth of Facebook. Google and Facebook both continue to grow strongly, and Facebook has been remarkable and is affecting every medium.’ The Silicon Valley giants already account for 65% of the $6.5bn spent on digital display ads in the UK annually, according to eMarketer. This dominance is eating into a market that is the lifeblood for publishers seeking a digital future for their traditional print brands.”

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