BuzzFeed: These Publishers Bought Millions Of Website Visits They Later Found Out Were Fraudulent

BuzzFeed: These Publishers Bought Millions Of Website Visits They Later Found Out Were Fraudulent. “This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo appears on each article. The stories appeared to be a big hit: Between May and October, the sponsored content ranked among Ozy’s most-viewed articles, according to traffic data from analytics service SimilarWeb. It’s the kind of success a publisher and brand would celebrate — except that the vast majority of traffic to the articles was in fact fraudulent, according to ad industry standards.”

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