Ars Technica: Academic researchers fire latest shots in adblocking arms race

Ars Technica: Academic researchers fire latest shots in adblocking arms race. “Advertising pays much of the budget for most online publishers, making the growth of adblockers an existential threat. As such, adblocking has set off a software-based arms race, with publishers finding software solutions that keep ads appearing or entreat people using adblocking software to white-list them. Adblockers readily respond with modified software that targets these specific responses, triggering the publishers to try again.”

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