Yahoo Finance: Google Trends is a surprisingly good way to predict Netflix subscriber growth

Yahoo Finance: Google Trends is a surprisingly good way to predict Netflix subscriber growth. “Netflix (NFLX) stock watchers are constantly trying to evaluate the company’s subscription growth. As an ad-free streaming company, subscriptions – which begin at $7.99 a month – are the chief source of revenue. In a research note circulated Monday, Piper Jaffray detailed its analysis of Netflix (NFLX) and explained exactly how it models subscriber growth. Instead of complicated proprietary systems, the analysts revealed a surprisingly simple method: tracking Netflix and Google searches.”

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