Quartz: Instagram CTO says they do not withhold “likes” to keep users coming back for more

Quartz: Instagram CTO says they do not withhold “likes” to keep users coming back for more. “Who doesn’t like Instagram ‘likes?’ Watching those little hearts racking up after posting a photo has the potential to deliver feelings ranging from validation that our picture has been noted and approved, to an all-round fuzzy sense of being loved. Instagram knows that, of course, and it is allegedly exploiting it to increase the frequency of visits to its platform, according to a Jan. 6 report in the Globe and Mail.” As you might guess from the headline, Instagram is denying this.

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