Digital Trends: Tweeting during a game actually improves engagement, new study suggests

Digital Trends: Tweeting during a game actually improves engagement, new study suggests. “Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says tweets during a game increases engagement with both tweets and ads on the platform.”

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