GeoPoll: The rise of Facebook groups could be a threat to Jumia’s e-commerce dominance in Africa, new poll finds

GeoPoll: The rise of Facebook groups could be a threat to Jumia’s e-commerce dominance in Africa, new poll finds. “Informal transactions through Facebook groups are threatening the success of e-commerce giants in Africa according to a recent straw poll on the impact of the Black Friday sale promotion on this fledgling industry. According to our Black Friday Straw Poll, which ran in December 2017 among 2,031 respondents in Nigeria, South Africa, and Kenya, Jumia still remains the most preferred e-commerce vendor. Fifty-six percent of our poll respondents have shopped on Jumia before. Interestingly, a significant number of online shoppers utilize Facebook groups. ”

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